Email Marketing 24-7 Web Sales program by entrepreneur mentor Ali Brown and content strategist Lisa Manyon

“You’ve Already Got a Website… Why Not Make it WORK for You? Turn Your Website into a 24-7 SALES Machine… Bringing You New Leads, Clients, and Customers for Your Business Around the Clock”

Get your copy of this powerful program, designed by entrepreneur mentor Ali Brown and renowned content strategist Lisa Manyon, and transform the marketing tool you ALREADY HAVE into the marketing machine you NEED in this new economy.

Thursday 8:30am
From: Entrepreneur Mentor Ali Brown, Scottsdale, Ariz.
To: Solo-preneurs, Small Business Owners & Online Marketers

Whether you’re a business owner building your first site, or an advanced online business owner using all the latest bells and whistles, your website should work for you 24 hours a day, every day to build relationships and SELL your business.

If your website is not working around the clock to engage, inform and SELL potential clients, it’s not doing its job.

Creating a website is a BIG undertaking. In my years of mentoring entrepreneurs, I see many people struggle to get their site up and running, and then leverage it properly to SELL potential clients. And it’s no wonder it’s such an overwhelming task.

Just think of all the elements you must consider:

  • Do you hire a designer, or learn how to build the site yourself?

  • Can you afford to hire a professional copywriter?

  • If you write your own copy, do you know how to make word choices in a way that SELLS?

  • How much time and money should you invest to MAKE money from your website?

Thinking about all of this can get overwhelming, and in the whirlwind of getting your site up and running, here’s what usually happens…

Your copy and strategy is overlooked and it FAILS to captivate your visitors.

The bottom line is: websites are highly misused as marketing tools. They’re either beautiful, passive placeholders that don’t get any action or flashy messes that are so cluttered that they actually drive people away because they’re so confusing (you know the ones).

I’ve seen hundreds of intelligent, well-meaning business owners fail to set up income-generating websites. And here are the KEY reasons they commonly miss the mark…

Did You Build It…and Stop?

According to SiteKreator Small
Business Website Usage Study, 2010.

It’s a fact that MOST business owners don’t give their websites a second thought once they’re up and running. A recent study found that 54% of business owners with a company website barely make updates to it once it’s built.

If you’re a part of this majority, you probably hired the designer, came up with a catchy URL and a nice-looking logo, picked out the colors that best represent your brand, and bang… you thought you were done.

But let’s be honest, the world isn’t exactly beating down your virtual door, scrambling to see your new site, is it?

If you aren’t tending to your website on a regular basis, I can practically guarantee you that you’re actually LOSING money by maintaining a marketing vehicle that isn’t generating new leads or income for your business. It’s like running an ad for the local newspaper of a deserted island. No one will see it.

But what if you DO put a lot of work into your website?

Or, Do You Have Traffic, but No Sales?

Let’s say you fall in the other camp. You write a clever post each week, you shoot entertaining videos regularly and post them on your site, you’ve got a nice library of ebooks and products on display–YOU should be doing great, right?

Chances are, you ARE probably doing better than most at bringing traffic to your site. According to a 2011 study by SiteKreator, small businesses that update their website more than five times a month have 300%+ more website traffic than those that don’t. So, if you’re one of the few who actually DO keep your website fresh with new content, the good news is, you’re on the right track.

But here’s the bad news… if you aren’t converting your website visitors into qualified leads who take action, you’re STILL not making the money that you could from your website. Your site isn’t selling FOR you.

This might be the most frustrating situation of all.

So what’s going wrong?

Listen, I feel for you if you’re in this situation because I’ve been there myself…

Before I became an entrepreneur, I worked as a copywriter at a small New York City ad agency. (In case you don’t watch AMC’s Mad Men, a copywriter writes the words for ads, brochures, catalogs, and nowadays it’s expanded to include website copy, email broadcasts, graphic ads, and even social media).

I knew I was very good at this type of writing and had gained some great experience as a professional writer, and could probably snag a few clients and work with them on a freelance basis. So, I quit my job at the agency and started my life as an entrepreneur.

When I went out on my own, I was in for a very rude awakening. I thought my full time job would be writing copy. Instead, I realized–just like every business owner soon does–that my full time job was really SELLING myself.

So, I started to learn everything I could about direct marketing, from the fundamentals to more advanced topics. And for several years I studied under Dan Kennedy and Bill Glazer, who you might recognize as two well-respected teachers in the direct marketing industry.

Around this time, Internet marketing was a new, budding medium and I was starting to think about how I could use it to SELL my services. I was already helping clients create newsletters, brochures, ads, and various marketing materials, and I knew I could share my expertise on writing marketing copy, perhaps as a way to build a relationship with potential clients. So I started to send out an electronic newsletter, or “ezine”. It seemed like a good way to keep in touch with my clients and new people I’d met at various networking events–I’d ask them if it would be okay if I put them on my mailing list, and send them helpful information on marketing communications every week, or every two weeks.

This was all happening in the early ’00s, and the people experimenting with Internet marketing were mostly men. I was one of only a handful of women who were joining the movement, and carving out a unique spot in the market. I would hang out with the Internet marketing guys, and I know they would say things, like “Oh, isn’t she cute with her little ezine.” I know some of them thought it was even girly that I was trying to build a relationships with my readers.

Now, the joke’s on most of them who have disappeared into the ether. As the CEO of what is today a multimillion-dollar enterprise, I will tell you from experience that it’s relationship that builds businesses. It’s something that women are great at naturally.

And it’s something that can make you a LOT of sales on your WEBSITE.

So, if you’re pumping new content into your website, without giving much thought to your readers, you’re actually doing more harm than good.

You MUST use your web content to nurture a genuine relationship with your clients first and then strategically guide them to make smart decisions about your services and products. ONLY then will your content convert your visitors to ACTIVE members of your online business.

But Here’s the REAL Secret Behind PROFITABLE Website SALES…

So, irresistible, strategic content matters. That’s #1. But, there’s another part of the formula that you must also put to work for you if you want to make your website a true income-generating machine.

The SECRET is to attract warm leads to your website, build trust with well-written content–AND all the while circulate them through your website in a clear, strategic way that promotes action.

If you don’t have this delicate mechanism working on your website, it will fail.

This means that as a marketer, you need irresistible, strategic content that both builds relationships and incites ACTION.

And one of the true masters of this art is renowned content strategist and copywriter Lisa Manyon.

Lisa is a master of matching your message to your target market and this results in SALES. She’s utilized her marketing and writing skills in all of her professional positions including non-profit management, radio advertising sales (yes, she even sold air & filled it with cleverly crafted ads) and ad agencies.

Lisa learned the ropes of copywriting, Madison Avenue-style during her ad agency days, where she managed client accounts, created advertising plans, developed content, oversaw creative direction for radio, television and print campaigns and more. In 2003, she went out on her own, founding Write On ~ Creative Writing Services, where she’s continued to rise to the top of her field.

As I’ve gotten to know Lisa over the years, I’ve been very impressed with her strategic copy skills. So much so that I even hand-picked her to be a mastermind leader for the Platinum tier of my Millionaire Protégé Club.

And that’s why I couldn’t be more excited to team up with Lisa for this information-packed home-study program: “24-7 Web Sales: Get More Leads and Clients Online at Little to No Cost”.

“24-7 Web Sales” is based on a live 4-part telecourse I hosted with Lisa in early 2011, and it was a huge success. But, as with most live telecourses, scheduling conflicts kept many who were interested from attending. And that’s why I’ve decided to make this program available as a home-study program, so you can refer to this valuable information again and again, from the comfort of your home, car or office.

So, if you’re ready to learn the SECRET ART of developing money-making content on your website, then do NOT miss out on this RARE opportunity to learn from TWO of the most effective online marketers in the industry!

Get INSIDE SECRETS on Web Content Strategy & Copywriting
From TWO Wildly Successful Online Entrepreneurs

Combined, Lisa and I bring nearly 40 years of real-world marketing and copywriting experience to the table. We’ve BOTH worked at ad agencies and mastered long and short copy (Note: you do need to be familiar with both techniques to create truly effective web copy that connects and SELLS). Plus, as successful entrepreneurs, we are experts at leveraging our websites as true sales tools.

In fact, over 75% of our sales are generated online!

Not only that, Lisa and I have also “lived and learned”, meaning our websites have grown with our businesses. And in this program, we’re going to share all the lessons, insights and tricks we’ve learned so YOU can skip all the trial and error, and quickly turn your website into a money-making machine.

Trust me, you’ll be BLOWN AWAY by the new insights you’ll get on content strategy and copywriting. And you’ll be relieved to learn that you don’t have to spend a lot of money to dramatically improve how well your website works for you.

After this program, you’ll never look at your website, or anyone else’s, the same again. And, you’ll finally start to see your website as the LIST-BUILDING, MONEY-MAKING machine that it really is.

PLUS, once you’ve mastered the art of combining effective content with an overall content strategy, you can apply your skill to any and every sales tool you create, from email marketing campaigns, brochures, social media, sales letters–the list goes on, and on.

So let’s get to the real juicy stuff… HERE’S WHAT YOU’LL LEARN IN THIS INFORMATION-PACKED PROGRAM:

Module 1: Why Copy is “Queen” and Content Strategy is “KING”:
The Truth About Web Sales

Have you ever thought that if you “build it they will come”? That may have worked in Field of Dreams, but in real life you have to do more than just build a website to make sales. You may be suffering from “if-you-build-it-they-will-come” syndrome if your website isn’t regularly raking in cash.

Lisa and I continue work with clients who claim their website isn’t working, when really they aren’t WORKING their website. Meaning there is no clear strategy (and this is one of the reasons we teamed up to offer this program!).

In this first module, you’ll learn what it means to channel your strategy through your content and how the two feed off of each other to promote sales. You’ll put your own website under the microscope to assess where strategy is lacking and what areas need an overhaul. You’ll begin to clearly see where you can make adjustments to ensure your site is SELLING.

Lisa and I will walk you through the following fundamentals and give you concrete tools you can use to improve your web content immediately…

  • The backbone of effective copy is your CONTENT STRATEGY PLAN. We’ll start with the fundamentals of content strategy–what it means to set goals with your web content, the questions you need to ask BEFORE you write down a single word, and understanding how your content will work in unison to support your overall mission.

  • Why EVERY WORD COUNTS, the FIVE reasons your copy is so vital to your sales success, and why you can’t throw just any words into the mix and expect it to be enough.

  • Quick and easy ways you can immediately revamp your content to better connect with your audience and comfortably lead them towards the sale.

A homework exercise with checklist so you can assess your website strategy. Plus, “The 108 Most Persuasive Words in the English Language Cheat Sheet” that you can keep close by, whenever you begin to draft your next ad, web page, sales letter, or email campaign.

Module 2: Websites that Work

How many “clicks” does it take to get to the sale? This is just one of the juicy nuggets Lisa and I will share in this module. Plus, you’ll hear some of our personal stories of the LOST sale. Amazingly enough, there have been times when we’ve both been ready to buy, plastic in hand, and online retailers have lost our business because their website strategy was poorly executed.

We’ll roll up our sleeves and really dig into specific pages of your website. You’ll finally understand what MUST be included on EACH page in order to make your visitors keep clicking, and how to make sure EVERY page supports the overall strategy of your entire website.

Whether you’ve just got a basic site or have all the bells and whistles, you’ll be able to see your website for the very first time as a list-building, money-making machine and how well it can work for you when it’s running on ALL cylinders!

Lisa and I will walk you through the following…

  • REAL-LIFE EXAMPLES of websites that have actually killed their own sales and WHY they failed, plus SUCCESSFUL sites, and WHY they WORK.

  • The BASIC PAGES you MUST have on your website and the ones that you’d be surprised to know aren’t a necessity (i.e., should you have an opt-in page, a landing page, a blog, etc?).

  • How to treat every page on your website like your homepage, and WHY this is important

  • An in-depth lesson on the CALL-TO-ACTION and how to PROPERLY incorporate this highly misused and abused marketing tool on EVERY page of your site.

  • Tips, tricks, and tools that encourage online SALES, build your LIST, and improve your chances of getting organic search engine rankings.

Individual web page CHECKLIST, complete with the MUST-HAVES needed on every page of your site, including terms and conditions, calls-to-action, and more.

Module 3: Fine-Tuning Your Content to Truly Connect and Make SALES

In this module, Lisa and I bring it all together and show you how to make sure your copy is working for your business and making sales. While the previous two modules really helped to tighten up your strategy and get clear on the essential elements you need on your website, this module is where you’ll start to fine-tune your copywriting skills. This is where you’ll really be able to uplift your web copy and transform it into an action-promoting SALES vehicle.

Lisa and I will reveal the most important copywriting tricks of the trade that you can immediately start working into your website. Best of all, many of the tricks and formulas you’ll learn in this module can be applied to all types of copy, including your sales letters, email campaigns, brochures, ads, etc! Here’s what we’ll get into…

  • The THREE FUNDAMENTAL POINTS you MUST clearly express in order to set up and CLOSE a sale.

  • The VERY FIRST thing that customers will read on a page, and how to make sure that these particular words POP!

  • FOUR fail-proof formulas for irresistible headlines and taglines that will make your readers WANT to keep reading.

  • How to look at your content with a professional copywriter’s eye to make sure your words and graphics are channeling your strategy at full capacity.

  • INSIDER COPYWRITING SECRETS like how to carefully craft words and phrases to appeal to emotions, incite action, and draw the eye to those pieces of information that you WANT them to notice, so they ultimately take ACTION!

“Headline Quick-Start Worksheet” so you can overhaul your website with more effective headlines immediately.

“Copywriter’s Shortcut Quick-start Guide”

BONUS AUDIO: TWO-HOUR Q&A SESSION

It always helps to hear real-life scenarios from fellow entrepreneurs facing the same challenges as you. That’s why I’ve included the audio from a TWO-HOUR this special extended Q&A session that Lisa and I delivered to our live participants, where we answered their real-life questions.

Many of my students share that these are their favorite recordings because they learn the MOST from listening to other’s questions and situations. So listen in, and make sure you take notes.

When You Order This Home-Study Program, You’ll Receive:

1. MP3 RECORDINGS OF ALL MODULES with me, Ali Brown, and Lisa Manyon walking you through our complete “24-7 Web Sales” program, step by step.

2. A BONUS TWO-HOUR Q&A RECORDING where Lisa and I answered questions from real entrepreneurs facing real-life challenges with their web content and strategy.

3. HANDOUTS AND WORKSHEETS for every module, to help you follow along and best retain what you learn

5. PDF TRANSCRIPTS of all audios, so you can read through them again and again, or look up a particular point quickly

You can see Lisa and I are including everything we can to set you up for success!

And best of all, this program is available at one of the LOWEST prices ever. I’m doing this because I know this topic is CRITICAL for any entrepreneur to master, and I want to make it EASY for you to get IN on this information.

When you think of how much extra income your new and improved website will generate after you implement what Lisa and I have taught you in this program, I’m sure you’ll agree that getting in on this information for such a low fee is quite a steal.

Important Note: Lisa and I teach all modules in “24-7 Web Sales,” including the BONUS 2-hour Q&A audio, so if you’ve been looking for an opportunity to learn income-generating content and web strategy from two wildly successful experts on this topic, claim your copy now!

Many of you have been asking me for a program like this for quite some time, and Lisa and I are THRILLED to finally be able to sit down with you and really dig into this topic.

So tell me… are you ready to learn the SECRET ART of developing money-making content on your website, so you can finally put it to work for you as one of your most effective passive marketing tools?

Then click on the link below, and get your copy of this powerful program now.

I have a feeling you’re ready…

My Personal “Make-You-Happy” Guarantee!

If for any reason “24-7 Web Sales” doesn’t meet your expectations, I want to make sure you end up happy. If you let my team know within 30 days of your purchase about your situation, we’ll give you an equivalent CREDIT to use on any product in my online Success Store.

Please note since “24-7 Web Sales” is a completely digital program, no refunds can be granted. But again, we are happy to offer you a full credit toward any other program!

Just click on the secure order link below, so we can send you “24-7 Web Sales” right away!


Love and success,

P.S. Your most effective, least expensive way to increase sales and connect with your audience is through your website and your content. Let Lisa and I show you how to tap into this powerful sales tool. Don’t miss this one!

Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.