“You’ve Already Got a Website… Why Not Make it WORK for You? Turn Your Website into a 24-7 SALES Machine… Bringing You New Leads, Clients, and Customers for Your Business Around the Clock”
Get your copy of this powerful program, designed by entrepreneur mentor Ali Brown and renowned content strategist Lisa Manyon, and transform the marketing tool you ALREADY HAVE into the marketing machine you NEED in this new economy.
From: Entrepreneur Mentor Ali Brown, Scottsdale, Ariz.
To: Solo-preneurs, Small Business Owners & Online Marketers
Whether you’re a business owner building your first site, or an advanced online business owner using all the latest bells and whistles, your website should work for you 24 hours a day, every day to build relationships and SELL your business.
If your website is not working around the clock to engage, inform and SELL potential clients, it’s not doing its job.
Creating a website is a BIG undertaking. In my years of mentoring entrepreneurs, I see many people struggle to get their site up and running, and then leverage it properly to SELL potential clients. And it’s no wonder it’s such an overwhelming task.
Just think of all the elements you must consider:
Do you hire a designer, or learn how to build the site yourself?
Can you afford to hire a professional copywriter?
If you write your own copy, do you know how to make word choices in a way that SELLS?
How much time and money should you invest to MAKE money from your website?
Thinking about all of this can get overwhelming, and in the whirlwind of getting your site up and running, here’s what usually happens…
Your copy and strategy is overlooked and it FAILS to captivate your visitors.
The bottom line is: websites are highly misused as marketing tools. They’re either beautiful, passive placeholders that don’t get any action or flashy messes that are so cluttered that they actually drive people away because they’re so confusing (you know the ones).
I’ve seen hundreds of intelligent, well-meaning business owners fail to set up income-generating websites. And here are the KEY reasons they commonly miss the mark…
Did You Build It…and Stop?
According to SiteKreator Small
Business Website Usage Study, 2010.
It’s a fact that MOST business owners don’t give their websites a second thought once they’re up and running. A recent study found that 54% of business owners with a company website barely make updates to it once it’s built.
If you’re a part of this majority, you probably hired the designer, came up with a catchy URL and a nice-looking logo, picked out the colors that best represent your brand, and bang… you thought you were done.
But let’s be honest, the world isn’t exactly beating down your virtual door, scrambling to see your new site, is it?
If you aren’t tending to your website on a regular basis, I can practically guarantee you that you’re actually LOSING money by maintaining a marketing vehicle that isn’t generating new leads or income for your business. It’s like running an ad for the local newspaper of a deserted island. No one will see it.
But what if you DO put a lot of work into your website?
Or, Do You Have Traffic, but No Sales?
Let’s say you fall in the other camp. You write a clever post each week, you shoot entertaining videos regularly and post them on your site, you’ve got a nice library of ebooks and products on display–YOU should be doing great, right?
Chances are, you ARE probably doing better than most at bringing traffic to your site. According to a 2011 study by SiteKreator, small businesses that update their website more than five times a month have 300%+ more website traffic than those that don’t. So, if you’re one of the few who actually DO keep your website fresh with new content, the good news is, you’re on the right track.
But here’s the bad news… if you aren’t converting your website visitors into qualified leads who take action, you’re STILL not making the money that you could from your website. Your site isn’t selling FOR you.
This might be the most frustrating situation of all.
So what’s going wrong?
Listen, I feel for you if you’re in this situation because I’ve been there myself…
Before I became an entrepreneur, I worked as a copywriter at a small New York City ad agency. (In case you don’t watch AMC’s Mad Men, a copywriter writes the words for ads, brochures, catalogs, and nowadays it’s expanded to include website copy, email broadcasts, graphic ads, and even social media).
I knew I was very good at this type of writing and had gained some great experience as a professional writer, and could probably snag a few clients and work with them on a freelance basis. So, I quit my job at the agency and started my life as an entrepreneur.
When I went out on my own, I was in for a very rude awakening. I thought my full time job would be writing copy. Instead, I realized–just like every business owner soon does–that my full time job was really SELLING myself.
So, I started to learn everything I could about direct marketing, from the fundamentals to more advanced topics. And for several years I studied under Dan Kennedy and Bill Glazer, who you might recognize as two well-respected teachers in the direct marketing industry.
Around this time, Internet marketing was a new, budding medium and I was starting to think about how I could use it to SELL my services. I was already helping clients create newsletters, brochures, ads, and various marketing materials, and I knew I could share my expertise on writing marketing copy, perhaps as a way to build a relationship with potential clients. So I started to send out an electronic newsletter, or “ezine”. It seemed like a good way to keep in touch with my clients and new people I’d met at various networking events–I’d ask them if it would be okay if I put them on my mailing list, and send them helpful information on marketing communications every week, or every two weeks.
This was all happening in the early ’00s, and the people experimenting with Internet marketing were mostly men. I was one of only a handful of women who were joining the movement, and carving out a unique spot in the market. I would hang out with the Internet marketing guys, and I know they would say things, like “Oh, isn’t she cute with her little ezine.” I know some of them thought it was even girly that I was trying to build a relationships with my readers.
Now, the joke’s on most of them who have disappeared into the ether. As the CEO of what is today a multimillion-dollar enterprise, I will tell you from experience that it’s relationship that builds businesses. It’s something that women are great at naturally.
And it’s something that can make you a LOT of sales on your WEBSITE.
So, if you’re pumping new content into your website, without giving much thought to your readers, you’re actually doing more harm than good.
You MUST use your web content to nurture a genuine relationship with your clients first and then strategically guide them to make smart decisions about your services and products. ONLY then will your content convert your visitors to ACTIVE members of your online business.
But Here’s the REAL Secret Behind PROFITABLE Website SALES…
So, irresistible, strategic content matters. That’s #1. But, there’s another part of the formula that you must also put to work for you if you want to make your website a true income-generating machine.
The SECRET is to attract warm leads to your website, build trust with well-written content–AND all the while circulate them through your website in a clear, strategic way that promotes action.
If you don’t have this delicate mechanism working on your website, it will fail.
This means that as a marketer, you need irresistible, strategic content that both builds relationships and incites ACTION.
And one of the true masters of this art is renowned content strategist and copywriter Lisa Manyon.
Lisa is a master of matching your message to your target market and this results in SALES. She’s utilized her marketing and writing skills in all of her professional positions including non-profit management, radio advertising sales (yes, she even sold air & filled it with cleverly crafted ads) and ad agencies.
Lisa learned the ropes of copywriting, Madison Avenue-style during her ad agency days, where she managed client accounts, created advertising plans, developed content, oversaw creative direction for radio, television and print campaigns and more. In 2003, she went out on her own, founding Write On ~ Creative Writing Services, where she’s continued to rise to the top of her field.
As I’ve gotten to know Lisa over the years, I’ve been very impressed with her strategic copy skills. So much so that I even hand-picked her to be a mastermind leader for the Platinum tier of my Millionaire Protégé Club.
And that’s why I couldn’t be more excited to team up with Lisa for this information-packed home-study program: “24-7 Web Sales: Get More Leads and Clients Online at Little to No Cost”.
“24-7 Web Sales” is based on a live 4-part telecourse I hosted with Lisa in early 2011, and it was a huge success. But, as with most live telecourses, scheduling conflicts kept many who were interested from attending. And that’s why I’ve decided to make this program available as a home-study program, so you can refer to this valuable information again and again, from the comfort of your home, car or office.
So, if you’re ready to learn the SECRET ART of developing money-making content on your website, then do NOT miss out on this RARE opportunity to learn from TWO of the most effective online marketers in the industry!
Get INSIDE SECRETS on Web Content Strategy & Copywriting
From TWO Wildly Successful Online Entrepreneurs
Combined, Lisa and I bring nearly 40 years of real-world marketing and copywriting experience to the table. We’ve BOTH worked at ad agencies and mastered long and short copy (Note: you do need to be familiar with both techniques to create truly effective web copy that connects and SELLS). Plus, as successful entrepreneurs, we are experts at leveraging our websites as true sales tools.
In fact, over 75% of our sales are generated online!
Not only that, Lisa and I have also “lived and learned”, meaning our websites have grown with our businesses. And in this program, we’re going to share all the lessons, insights and tricks we’ve learned so YOU can skip all the trial and error, and quickly turn your website into a money-making machine.
Trust me, you’ll be BLOWN AWAY by the new insights you’ll get on content strategy and copywriting. And you’ll be relieved to learn that you don’t have to spend a lot of money to dramatically improve how well your website works for you.
After this program, you’ll never look at your website, or anyone else’s, the same again. And, you’ll finally start to see your website as the LIST-BUILDING, MONEY-MAKING machine that it really is.
PLUS, once you’ve mastered the art of combining effective content with an overall content strategy, you can apply your skill to any and every sales tool you create, from email marketing campaigns, brochures, social media, sales letters–the list goes on, and on.
So let’s get to the real juicy stuff… HERE’S WHAT YOU’LL LEARN IN THIS INFORMATION-PACKED PROGRAM:
When You Order This Home-Study Program, You’ll Receive:
1. MP3 RECORDINGS OF ALL MODULES with me, Ali Brown, and Lisa Manyon walking you through our complete “24-7 Web Sales” program, step by step.
2. A BONUS TWO-HOUR Q&A RECORDING where Lisa and I answered questions from real entrepreneurs facing real-life challenges with their web content and strategy.
3. HANDOUTS AND WORKSHEETS for every module, to help you follow along and best retain what you learn
5. PDF TRANSCRIPTS of all audios, so you can read through them again and again, or look up a particular point quickly
You can see Lisa and I are including everything we can to set you up for success!
And best of all, this program is available at one of the LOWEST prices ever. I’m doing this because I know this topic is CRITICAL for any entrepreneur to master, and I want to make it EASY for you to get IN on this information.
When you think of how much extra income your new and improved website will generate after you implement what Lisa and I have taught you in this program, I’m sure you’ll agree that getting in on this information for such a low fee is quite a steal.
Important Note: Lisa and I teach all modules in “24-7 Web Sales,” including the BONUS 2-hour Q&A audio, so if you’ve been looking for an opportunity to learn income-generating content and web strategy from two wildly successful experts on this topic, claim your copy now!
Many of you have been asking me for a program like this for quite some time, and Lisa and I are THRILLED to finally be able to sit down with you and really dig into this topic.
So tell me… are you ready to learn the SECRET ART of developing money-making content on your website, so you can finally put it to work for you as one of your most effective passive marketing tools?
Then click on the link below, and get your copy of this powerful program now.
I have a feeling you’re ready…
Love and success,
P.S. Your most effective, least expensive way to increase sales and connect with your audience is through your website and your content. Let Lisa and I show you how to tap into this powerful sales tool. Don’t miss this one!
Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.