A list of prospects will be one of your biggest assets as you build your business. It gives you the power of marketing one-to-many instead of one-to-one.
There are several ways to build your list, and something you’ll definitely need is an opt-in page. (An opt-in page is a web page with an offer and a form that online users can fill out, telling you their name, email address, and other contact information.)
But take warning: If you want people to actually sign up for what you are offering, there are several must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION.
The most important is that you offer something of value for free. It could be a tele-seminar, a report, an audio, a video training, etc.
You’ll get up to 10X more optins from doing a dedicated page (also called a “landing page” versus having it on a page with other items, such as your home page. It always pays to put up a landing page whose only purpose is to promote the single offer. (Click here to read more…)
Posted on May 16, 2012 by Ali Brown
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“Size doesn’t always matter… but… ” by Ali Brown
I remember years ago when I started my first little email newsletter. I began with a list of 10 names, and one of them was my cat Francine, whom I had given an email address just to round it up from 9 to 10. ;)
From that humble beginning, I quickly realized how influential having a list was for growing my business. Instead of marketing to one person at a time, I could market to 10, 100, 1,000, 10,000, and later tens of thousands of people at a time!
A LIST will give you immense LEVERAGE in growing your business.
But it’s not size that matters, in this case! While many marketers out there brag about how large their lists are, smart entrepreneurs know it’s the QUALITY of your list that will determine how well it works for you.
(Click here to read more…)
Posted on May 15, 2012 by Ali Brown
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“5 Signs It’s Time to Hire an Assistant” by Ali Brown
I often see my entrepreneur clients fall prey to a stubborn mindset: they strongly resist the idea of hiring help. Women entrepreneurs especially get stuck here.
But the truth is, trying to do it all yourself doesn’t make you a better business owner. In fact, it can hurt your business growth and throw your personal life off balance. An assistant can help you manage your business more efficiently, freeing you to focus on the big picture.
Here are FIVE tell-tale signs that you need to get help asap: (Click here to read more…)
Posted on May 10, 2012 by Ali Brown
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“Hear Me Interview Keith Ferrazzi TONIGHT…”
As an entrepreneur, your #1 exchange isn’t money, it’s relationships. And when you master this area, you’re SET for a lifetime of success.
And there’s someone I want to make sure you meet… my friend Keith Ferrazzi.
Both Forbes and Inc. have called Keith “one of the world’s most connected individuals“.
He’s author of the New York Times best-selling books Never Eat Alone and Who’s Got Your Back—and I’m thrilled to have him as my special guest on TONIGHT’s Success Club call to do a deep dive into this topic. Please join us!
(Click here to read more…)
Posted on May 7, 2012 by Ali Brown
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“Creating BIG Change Requires Taking BIG Action” by Ali Brown
It makes complete sense that entrepreneurship is so attractive to women right now. The traditional work model has never been a good fit for women, especially for those raising families, so for us, being able to custom-design a business that fits the lifestyle we want is the ultimate dream.
But, being an entrepreneur requires one KEY quality: the willingness to take risks. And this is where I see many promising entrepreneurs and new business owners struggle. Especially women.
You see, when I mentor a client, she always starts out saying she is finally ready to step up and build a wildly profitable business. (Click here to read more…)
Posted on May 3, 2012 by Ali Brown
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