Are you a pro at setting goals, but not quite the master at achieving them yet? You’re not alone. And fortunately, you’re not a lost cause either. Breaking your goals down into a few key elements could be the difference between all talk and all action in 2012.
One way to remember these key elements is to think of your goals as SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Let’s take a look at what each of these elements mean, and how you can apply them to better set and reach your goals…
1. Specific
You’re much more likely to achieve a goal if you get specific. But most people don’t realize how vague their goals actually are. Take a look at this example:
I want to start using online marketing to promote my business.
It sounds specific enough, but do a little digging, and you’ll find there’s a lot more to “online marketing” than meets the eye (as you likely know). In fact, the overwhelming online marketing options we have these days is what keeps many people paralyzed. So, start breaking it down by talking yourself through the process required, step-by-step… (Click here to read more…)
Posted on January 5, 2012 by Ali Brown
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Ask Ali: “What Should My Website’s Conversion Rates Be?”
Question: “Hi Ali, what is a good conversion rate? Mine is currently 3% of people landing on my sales page. Do I work for more traffic, or get a page that converts better? Thanks!”
—Amy Roskelley, Super Healthy Kids, Lehi, Utah
Ali’s Answer: “Amy thanks for writing, and this is a great question. So many business owners don’t even track their sales online, or know what you are talking about, which is your sales conversion rate. Simply put, this is the percentage of people who buy from that page. So if you have 100 people visiting your page in a week, and 3 of them buy, your sales conversion rate is 3%. To determine this you need to know your sales numbers for a certain time frame and then also know your unique visitors to your page within that same time frame. (You can find unique visitors in your web stats from your hosting company or use Google Analytics which is a great free tool. Make sure you are looking at unique visitors and not “hits”, page views, etc.) (Click here to read more…)
Posted on January 4, 2012 by Ali Brown
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“How I Stay Slim WITHOUT Living Like a Nun and Exercising LESS than 30 Mins. a Day”
Very often when I’m mentoring entrepreneurs, especially women, the subject of health comes up. To be an entrepreneur, vitality is required! You need MORE energy and focus than 99% of the population, in order to do all you need to do. And hey, why not look be fit and look great while you’re at it? You ARE your brand and your product, so looking good and feeling good are key.
When I share with clients that I work out LESS than 30 mins. a day, and also enjoy my wine and restaurant meals, that’s when those women especially lean in and ask, “OK, how do you do it?”
That’s when I tell them about JJ Virgin. JJ has been one of my private coaching clients for a few years now, first as a member of my former Diamond group in 2009, and her business and brand have taken off ever since. You may have seen her starring on TLC’s Freaky Eaters show or as a frequent guest on the Today Show, the Food Network, or Dr. Phil. (This photo of us here was snapped at Richard Branson’s “Rock the Kasbah” event I invited her to that first year.) (Click here to read more…)
Posted on December 29, 2011 by Ali Brown
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“Did You Catch My Feature on Portfolio.com?”
Have you ever checked out Portfolio.com? It’s a great site with many resources for small business owners.
I was honored to be featured last week in an article about my recent record-breaking launch for Elevate, my brand new online training program for entrepreneurs.
So cute the reporter titled it “It’s an Ali Brown Christmas!” In the interview, I revealed why I decided to launch Elevate at this particular time of year. When most non-retail businesses shy away from holiday launches, we took things up a notch. In fact, we took it full throttle. (Click here to read more…)
Posted on December 28, 2011 by Ali Brown
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The New Year is the perfect time for new beginnings, and I’m honored that HUNDREDS of you have joined me in my brand new online training program: Elevate. This launch made such an impact that it was featured on Portfolio.com (a great site for small business owners, by the way!).
