When I started my first business as a marketing communications writer years ago, most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying “no” to any project that didn’t fit me perfectly. (Especially when I was living paycheck to paycheck.)
A perfect example of this was when a colleague named Chip asked if I could write a short script for a customer service training video. “Wow,” I said. “Video! That sounds like fun. Sure thing. I’ll take it on!”
Big mistake. (Click here to read more…)
You’ve likely heard the doom-and-gloom saying, “Most new businesses fail within the first three years.” This makes it sound like some outside force—like the economy or some random event—will completely obliterate your business!
This week in L.A., a local news channel did a story on “NoMoPhobia”—a new term to describe the panic some of us feel when we don’t have our cell phones on us. The idea made me chuckle, until I came to realize that it was likely very true. Our attachment to technology has become a very real phenomenon. And for online entrepreneurs, like you and I, it also brings about cyber envy.
When I started my first business 12 years ago out of my tiny kitchen in NYC, all I had was an idea, an old computer, and a bit of gumption to actually try being a business owner.
As more women leaders step up in the world, as business owners, philanthropists, and community role models, it’s clear that as protectors of that feminine, “yin”, energy, we possess certain qualities that are not only effective but VITAL to our society’s well-being.
