“If You Can Turn on a Computer, Write an Email, and Press SEND, You Can Publish a Money-Making Ezine”
Let me show you how sending out as little as one email a week can get you more clients, customers, and sales; get you recognized as an expert, and put most of your marketing on autopilot!
From: Entrepreneur Mentor Ali Brown, Los Angeles, Calif.
To: Entrepreneur, Solo-preneur, or Small Business Owner
Hi, it's Ali Brown. Did you know that email is what launched my entire business years ago?
Yes, really. I began with a list of 10 people (which admittedly included my parents and my cat) and published a little email newsletter (or "ezine" as we call it). From there it helped spread the word about my business, gain credibility as an expert, grow a list of interested prospects, and skyrocket my struggling little business into one that brought me a healthy, consistent income.
I was hooked!
And since then my business grew... into the six-figures, seven-figures, and beyond. And while today I take advantage of many marketing methods out there (probably the same ones you do, like networking, speaking, blogging, and social media), my ezine is STILL my #1 marketing tool.
And it's not just working for me. Studies show email is STILL the highest rated marketing tool for businesses, even with all the other exciting applications out there. According to a 2010 study by ExactTarget, 56% of U.S. Internet users interact with brands only via marketing emails, compared to 1.3% who interact only via Twitter and 0.7% by Facebook. (Hmmm...)
Email is a tool we all use every day, it's easy to use, and here's the rub...
If you can write an email and press SEND, then you can publish an ezine that brings in profits!
With all the clutter in our lives today, and all the information bombarding us every day, people are taking longer to make decisions than ever before. While you may be great at encouraging someone to use your products or services, they need more information and time to take out their wallet and invest.
In fact, it typically takes seven "touches" for someone to finally be ready to buy from you! Most folks need to hear from you multiple times—not just once.
And that's why EMAIL is still #1.
Pretty astounding, considering all the hype around social media like Facebook and Twitter, right? Don't get me wrong, I love using social media to promote by business just as much as the next gal, but what recent statistics are continuing to tell us is that most people still rely most on email to be informed about products and services, promotions, and updates.
And business owners are responding.... A 2010 StrongMail study found that marketing and business leaders still choose email marketing as their top tool for growth (65%) in 2011, above social media marketing (57%) and search marketing (41%). Email is still a heavy hitter in the online marketing game.
So, whether you don't publish an ezine yet, or you do have an ezine that could be improved, imagine:
Increasing your sales automatically with an ezine that sells FOR you!
Building a huge list of ideal prospects who are interested in what you have to offer.
Creating an instant fan base of loyal clients and customers who will buy from you over and over, talk up a great buzz about you online, and refer more business to you.
Gaining the respect, attention, and support of your clients and peers, and being seen as an expert.
Attracting media inquiries and speaking engagements that further boost your brand and expertise.
Having the opportunity to make money from your list in many other ways, with advertising and affiliate marketing (selling others' products or programs for a sales commission).
I've done this, and hundreds of my students and coaching clients have, too. And I'm telling you that YOU have what it takes to publish a moneymaking ezine RIGHT NOW...
I've personally helped hundreds of business owners just like you use ezines to dramatically build their mailing lists, grow their businesses, and make more money. And I'd love to teach you how to do it, too.
But let's go back to my early days in New York City when I started my business. I was working so hard and had no clue about how to get clients or make more money.
I was spending so much time and energy trying to find new clients through networking, cold calls, and one-on-one meetings with prospects that I had practically no time to do any of my real work for the few clients I did have.
Soon I'd built up a collection of business cards, but I really didn't know how to convert these new prospects into paying clients. But I did have a second-hand computer that sat on the rickety kitchen table in my tiny little apartment, and I had seen people sending out these little email newsletters, or "ezines".
I started sending out a short email newsletter every week to share tips around my business topic (marketing communications), and at the end of every issue I included a promotional paragraph about my business. Before long, I had about 10 people on my list—including my parents and my cat. (Okay, my cat Francine wasn't really on my mailing list... but she listened intently as I read each newsletter aloud to her before sending them out, so I think she was a fan :)!)
For the first few weeks, not very much happened. Then I started getting requests saying "Hey, a colleague of mine forwarded me your ezine, and I'd like to get on your list!" Then more requests poured in, saying "I like your newsletter and these tips you're sending out... can you give me a quote for writing our company brochure? or "Can you come in to discuss helping us with our newest catalog?"
My ezine was the "little engine that could"! This simple text email was selling FOR me, every day...
Within six months of starting my ezine, I had attracted projects with big-name clients like New York Times Digital and Scholastic Books. I was making a steady income and really enjoying my business. And as crazy as it sounds, it felt like my ezine was doing all the work!
And, as they say, the rest is history. My ezine, for the past 10 years, has truly been my #1 marketing engine and has seen me through a ton of growth. Even being named as one of the Inc. 500 fastest growing companies in the nation in 2009.
While today my ezine is a bit more fancier with colorful fonts and graphics, I want to emphasize you can have a simple TEXT ezine that's as simple as writing an email and requires NO formatting whatsoever.
And while I have a large following on FaceBook, Twitter, LinkedIn, and other social media, those tools wouldn't be worth much without my EZINE. In fact, did you know your main objective with social media is to bring those folks onto your email list? It's the ONLY way you can truly fully communicate with them and market to them as prospects. (More on this later.)
Best of all, you DON'T need a website to get started! Or anything to SELL!
This is great news for those of you who are new business owners, or you only have a business idea. You see, you don't even need a website to start publishing and growing an ezine to make money. I'll show you how to do it without one.
And, you don't even need anything of your own to SELL yet. In fact, there are many folks who start publishing an ezine and growing a list to find they can make a great income from selling ads in their publication or joining affiliate programs so they earn cash from resulting sales.
Here's an example: Let's say you have a passion for chihuahuas. You LOVE chihuahuas! And you want to somehow start a business around this topic, but you have no idea where to start. Well, the first thing I would do is start an ezine based on this topic. You could call it The chihuahuas Club, or chihuahuas Tips, or Love My chihuahuas, etc.
To start attracting readers, you can search the web for free forums and discussion groups that are for chihuahuas owners. Get involved and be helpful and invite people to subscribe to your ezine.
Then, as your list starts to grow, you can search for related companies that have "partner" or "affiliate" programs. For example, perhaps someone sells a chihuahuas training video and they pay $50 commission per referred sale. You can write a review recommending this video series and/or put an ad in your ezine promoting the product. Anyone who clicks and buys is credited to you.
And once your list gets into the thousands, you'll likely start to attract advertisers that want to PAY for ads in your ezine!
You see, your ezine list will be your biggest asset in your business.
So, are YOU ready for an ezine that sells FOR you?
Well, I've got good news for you. I've just put the finishing touches on a brand new, step-by-step manual that walks you through creating, publishing, and promoting your own moneymaking ezine, A-Z!
It's called "Ezine Marketing Power: How to Use Email Publishing to Attract Hot New Prospects, Win Loyal Customers, and Grow Your Revenues FAST"
It's an easy step-by-step system that hands you all my strategies, secrets, and tips to publish a simple ezine that builds your list, gets you clients and customers, and makes you money.
So if you're just starting out, you'll be delighted with the simple instructions.
And, for those of you who have been publishing for awhile, be assured that Ezine Marketing Power goes above and beyond the basics. You'll learn INSTANT quick fixes you can make right now that will improve your ezine response (and that means increasing sales)!
Finally, a clear and precise system that details everything you need to know about publishing an ezine that makes you money!
"Ezine Marketing Power" is a complete A-Z program that gives you:
Who your BEST readers and buyers will be, so you can plan to grow your list right from the start (and make money sooner).
How often you should send out your ezine for BIGGEST results (and sales).
EASY CONTENT for your ezine, even if you can't write your way out of a paper bag! (And I'll show you where you can swipe articles and tips for fair use.)
Step-by-step instructions on how to send your ezine in a simple system that manages your list.
Tips and tricks to get more people to sign up for your ezine, and read it!
How to manage your list effortlessly without having to be a techno-geek, and without expensive software.
15 EASY WAYS to sell more of your services and products using your ezine.
What % of your ezine should be useful content for your readers, and how much should be self-promotion or ads. (Caution: Your ezine could bomb if you don't get this down.)
Tricks to avoid spam filters and make sure your ezine actually lands in your subscribers' inboxes!
Dozens of my hand-picked INSIDER RESOURCES for publishing your ezine and managing your list.
5 items you can add to your ezine that are guaranteed to get you more inquiries and sales from your readers.
7 simple things you need to do before you begin promoting your ezine. (It saves you a lot time in the long run by setting up right.)
The simple info that's required by LAW in every issue of your ezine to avoid being labeled as a spammer.
How to encourage your readers to FORWARD your ezine to all their colleagues and friends. (This tactic alone helped one publisher double her list in just a month.)
Ezine Marketing Power is over 300 printed pages packed with information, strategies, guidelines, and tips that show you step-by-step how to publish a simple, moneymaking ezine. And it's all neatly organized in a 2" 3-ring binder.
The manual is also chock-full of...
Real-life examples that illustrate what you're reading and learning about.
Fun exercises that not only help you retain what you're learning, but as you complete them, they actually set you on your journey to publishing your own ezine. You'll be hitting that "send" button before you know it—and watching your subscriber numbers and revenues soar!
An APPENDIX section that's loaded with more real-life examples, bonus articles, resources, templates, and checklists to help you publish an ezine that gets you business!
The formulas I share in Ezine Marketing Power can produce stellar results. Just take a look at what changed for these real-life business owners...
"My Ezine Makes Me About $10,000 More in Sales a Month, with Little Effort on My Part!"
"Before, my ezine was a one-way communication. It did all right. But then, Ali, I went through your ezine course and I realized how much was missing! Once I learned how to share more of ME and easily build a relationship with my readers, it's made all the difference. In fact, my ezine now gets me about $10,000 more in sales a month, with little effort on my part. Most of my income now comes passively from my ezine. Plus I'm getting invited to speak and consult all over the world. I love it!"
Ari Galper, Unlock the Game, www.unlockthegame.com
"When I Got Started My Ezine Helped Me BUST Through the 6-Figure Income Barrier Within Months!"
"Once I started publishing an ezine, it not only got me dozens of new clients, but it opened up brand new revenue streams for my business. My ezine helped me BUST through the 6-figure income barrier within months! I'm telling you, an ezine is your ticket to getting TONS more clients and product sales this year. And Ali's 'Boost Business With Your Own Ezine' system will show you how."
Lorrie Morgan-Ferrero, Red Hot Copy, www.redhotcopy.com
After Applying Just One Tip From Your Program, I Saw My Ezine Readership Increase That Very Same Day!"
"In applying just one tip from Ali's massively helpful manual, I saw the readership of my ezine increase that very same day. The best part is, now those people are with me for the long haul and marketing to them is a snap.
Bottom line: you're losing money every day you put off investing in this worthwhile system."
Fabienne Fredrickson, Client Attraction Expert, www.clientattraction.com
"Ezine is now getting me $$$ THOUSANDS of DOLLARS in new clients, and I've tripled my subscription rate with Ali's easy tips!"
"Since using Ali's program, my e-zine, Answers From The Organizer™ has tripled its subscription rate, gaining me thousands of dollars in new clients. I now consistently get over 50% on my click-through rate, something I never thought possible.
Ali's program is easy to use, easy to follow, and guaranteed to work. Ali truly is the Ezine Queen™!"
Beth Flarida, Professional Organizer for Businesses, Orange County, Calif., USA, www.getbeth.com
"My subscriber list grew by 40% in just 2 days, thanks to Ali's advice "
"I'd been publishing my own ezine just a few months before I bought Ali's system. However I was struggling to build my email list quickly.
After implementing her recommendations, I was ecstatic to watch my subscriber list grow by 40% within two short days!
Ali, thank you so much for your guidance. I can't wait to see my business grow because of your advice."
Peggie Arvidson-Dailey, Peggie's Pets, www.peggiespets.com
"Using Ali's ezine system has helped me grow my million-dollar law practice by leaps and bounds, and keeps the clients comin'..."
"When people think of lawyers, they usually think "inaccessible and non-responsive" and NEVER look forward to going to see their lawyer. Thanks to what I've learned from Ali about publishing an e-zine, my clients love me, can't wait to come see me and my calendar is regularly booked up to 60 days out with prospects hungry for a relationship with a personal lawyer. This means I can work part-time, have a million dollar law business and love my work!"
Alexis Martin Neely, America's Personal Family Lawyer, www.personalfamilylawyer.com
Ali's simple, easy to understand ezine advice has transformed my business -- I now have over 10,200 results on Google!"
"As a result of working with your material I launched a newsletter (ezine) to my list. Today, I have over 10,200 results on Google from publishing my articles, with new traffic coming to my website and blog daily. Teleseminars, Mastermind groups and Platinum coaching clients are all the direct result of finding you and following the step-by-step guidelines in your Ezine system. You've truly created a high payoff system for everyone who uses it!"
Linda Feinholz, Your High Payoff Catalyst, Los Angeles, Calif., www.yourhighpayoffcatalyst.com
"I love watching my online sales SPIKE just moments after I push the 'send' button!"
"Thank you Ali! Your E-zine system has made a tremendous difference in the growth of my business. I sent out my first e-zine in October 2005 to just 1586 people. Since that time my list size has grown into the thousands and it continues to grow every day.
Using your techniques, the open rate on my e-zine averages close to 50% each month. (Well above industry average!) And I LOVE watching my online sales spike each month just after the e-zine goes out.
My e-zine keeps me and my company's products in front our clients and enhances the relationship I have with each one of them. Ali's simple suggestions are part of the reason my business revenue continues to grow each and every month, and it couldn't get much easier. The system is fabulous, and I periodically go back through the manual to refine my e-zine to further increase sales!"
Morna McEver Golletz, The Professional Quilter, Laytonsville, MD, USA, www.professionalquilter.com
"My ezine now brings me over 50% of my clients, plus passive income sales, stress free..."
"My list grew from a modest 400 names to a whopping 1600 in under 12 months. It's still growing about 100 names per month. My website and the list account for over 50% of my client base, and thousands of dollars worth of profitable product sales. The biggest bonus: I am so much more confident and it's all been fun! Also, with Ali, I feel like I have a good mate sitting in the room cheering me on."
Zoë Routh, Head Coach, Inner Compass, Canberra, ACT, Australia, www.innercompass.com.au
"Starting an ezine has been the #1 BEST thing I've done to turn my business around! My sales are easily TRIPLING this year, thanks to what Ali is teaching..."
"Publishing an ezine for my coaching business was the #1 very best thing I did to turn my business around, become known as an expert in my field, and make more money consistently and easily.
Due to my ezine, in 2008 I will EASILY more than TRIPLE my sales from last year. My ezine remains my favorite marketing and client relationship building tool."
Cari Vollmer, The Passions into Profit Mentor, Minneapolis, MN, USA., www.LifeOnTrack.com
Ezine Marketing Power is broken down into FIVE clear,
Part 1: PLAN BEFORE YOU PUBLISH
This section will set you up for success without much effort. But it does contain a few things you NEED to do that will save you time and headaches later. Just as when you're building a home you need a solid foundation for it to be strong, I'll walk you through doing this for your ezine in this section. You'll identify your ideal reader, how to name your ezine, how to stand out from all your competition, and planning for fast list growth.
Part 2: ROCK YOUR CONTENT
Content is queen! WHAT you put in your ezine is the reason people will sign up for it, the reason they'll STAY on your list, and the reason they will BUY from you. And again, remember even if you HATE to write, you don't even have to if you don't want to. I give you places to LEGALLY lift content you can use immediately to get started right away. And for those of you who are more ambitious, you'll learn simple formulas that are easy to create and will help you promote your business, products, and services. Plus some advanced tips on eye-catching headlines, enticing your readers to keep reading, and more.
Part 3: EASY PUBLISHING
How to decide whether you want to do a simple text ezine or a colorful HTML one. YES it's as easy as pressing send, but you have to consider frequency and timing, list management and email publishing services, and a few final steps before hitting that send button. But don't worry, I even have included a pre-send checklist for you.
Part 4: MANAGE YOUR LIST
This walks you through the easy tools out there that will help you grow and manage your ezine list. (You don't want to have to do any of your subscribes or unsubscribes by hand!) The good news is once you start using a system, it will all pretty much be on autopilot.
Part 5: THE NEXT LEVEL
WHAT to expect during your first year of publishing, and how to kick-up your ezine results when you're ready! Some of my students have turned their ezine into their fulltime business because they have found such success from it, and that may be the case for you, too.
With Ezine Marketing Power, you get my tried-and-true methods in a winning formula that has worked for me, and my clients for years.
And I'm so excited to offer it to you at a VERY fair investment as well—likely WELL less than the money your ezine will start to make in your first few months!
PLUS... you get a Membership in my Success Club™ for only $9.97 per month
I also want to make sure you have ONGOING support and updated information on a regular basis. That's why I'm also giving you an opportunity to try a membership in my Success Club™! This exciting program delivers...
A MONTHLY CALL with me and my special expert guests. All you need to participate is a phone. (No software or internet required.)
AN ACTION WORKSHEET to use during the call, to help you better retain and implement what you learn.
A RECORDING of the call as a digital MP3, so you can download it and enjoy in your success library for years to come.
A WRITTEN TRANSCRIPT of every call as a digital PDF, so you can also keep on file for future use, or for easy note-taking.
You don't have to wait -- your membership benefits will begin as soon as your purchase is complete. This offer is optional, but if you accept it your credit card will automatically begin being charged only $9.97 a month for this great value. If at any time you want to cancel your membership, simply let us know via phone or email and we will STOP your membership immediately.
So, are you ready to get started with me now?
My last manual on this topic was my bestseller of all time! Over 4,200 small business owners just like you purchased it, and many were devastated when I took it off the market. But it honestly needed an overhaul, with fresh information, new examples, and the latest resources.
The excitement about Ezine Marketing Power is feeling just as robust! It's going to give you all the information, tools, and strategies you need to publish your own moneymaking ezine fast, so you too can grow your business without struggle and build a marketing asset you can use for years to come.
Just click on the secure order link below, and we'll get you set up with your own copy of "Ezine Marketing Power: How to Use Email Publishing to Attract Hot New Prospects, Win Loyal Customers, and Grow Your Revenues FAST" right away!
Love and success,
Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.